UNION ATHLETIC

OVERVIEW

In order to make them more available, sporting goods have been subject to mass production. This also causes them to lose quality. Some select sporting items have been released of a higher standard, Union exists to do so with all sporting goods, with a touch of British class and chivalry.

PROVISIONS

» BICYCLE

» BASEBALL GLOVE

» BASKETBALL

» SOCCER BALL

» TENNIS BALLS

» MOUTH GUARD

SPECS

» course PACKAGING DESIGN 4

» instructor  MICHAEL OSBORN

» term SPRING 2013

Union was created to fill the void of quality sporting goods that appear in nationwide corporate retailers. It was also created to coexist with a larger brand, Aero which serves as a Target would, but with the spirit of a Crate and Barrel or Williams Sonoma. The visual treatment for Union borrows the dynamic, yet classy aesthetics of the United Kingdom with a cutting edge.